Last Updated: 26/01/2026

Pure Alpha Labs (“Pure Alpha Labs,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit or make a purchase from our website.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Place an order
  • Create an account
  • Subscribe to emails or newsletters
  • Contact us via forms, email, or support
  • Participate in promotions or surveys

This information may include:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order details and purchase history
  • Account login credentials (if applicable)

We collect only the information necessary to provide our services effectively.

1.2 Payment Information

All payments made through our website are processed securely via third-party payment processors. Pure Alpha Labs does not store or have direct access to your credit/debit card details.

Payment processors handle your payment data in accordance with their own privacy and security policies.

1.3 Automatically Collected Information

When you visit our website, we automatically collect certain technical and usage data, including:

  • IP address
  • Browser type and device information
  • Operating system
  • Pages viewed and time spent on pages
  • Referring URLs
  • Date and time of access

This data does not directly identify you and is used for analytics, security, and performance optimization.

2. How We Use Your Information

We use your information for the following purposes:

  • To process, confirm, and ship orders
  • To communicate order updates, confirmations, and support responses
  • To improve website functionality and user experience
  • To personalize content and product recommendations
  • To send promotional emails (only if you opt in)
  • To detect and prevent fraud or unauthorized activity
  • To comply with legal obligations

We never sell or rent your personal information to third parties.

3. Cookies & Tracking Technologies

3.1 What Are Cookies?

Cookies are small data files stored on your device that help websites function properly and efficiently.

3.2 How We Use Cookies

We use cookies to:

  • Remember your preferences and login sessions
  • Maintain shopping cart functionality
  • Analyze traffic and usage patterns
  • Improve performance and usability

3.3 Managing Cookies

You can choose to disable cookies through your browser settings. However, disabling cookies may limit some website features or functionality.

4. Third-Party Services & Sharing of Information

We may share limited personal information with trusted third parties only when necessary, including:

  • Payment processors
  • Shipping and logistics partners
  • Email and communication platforms
  • Website analytics and performance tools
  • Customer support tools

These service providers are contractually obligated to:

  • Use your data only to perform their services
  • Keep your information confidential
  • Implement appropriate security measures

We do not allow third parties to use your data for their own marketing purposes.

5. Data Security

We take reasonable technical and organizational precautions to protect your personal information, including:

  • Secure servers and encryption protocols
  • Restricted access to sensitive information
  • Regular monitoring for vulnerabilities

Despite our efforts, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and regulatory requirements
  • Resolve disputes and enforce agreements

Once data is no longer required, it is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request corrections to inaccurate information
  • Request deletion of your data
  • Withdraw consent for marketing communications
  • Restrict or object to certain data processing activities

To exercise these rights, contact us using the details below.

8. Email Communications

If you subscribe to our emails, you may receive:

  • Product updates
  • Promotions
  • Educational content

You can unsubscribe at any time using the link in our emails. Transactional emails related to orders may still be sent.

9. Children’s Privacy

Our website is not intended for individuals under the age of 13 (or the minimum age required by local law). We do not knowingly collect personal information from minors. If such information is discovered, it will be promptly deleted.

10. International Users

If you access our website from outside the country where our servers are located, your information may be transferred and processed in jurisdictions with different data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. Continued use of the website indicates acceptance of the revised policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Pure Alpha Labs
Email: support@purealphalabs.com